AT&T sent e-mails to some of its mobile customers (including me) Tuesday advertising the $49 iPhone 3GS. AT&T lowered the price on the iPhone 3GS earlier this month, just ahead of the Verizon iPhone announcement.
Reading the promotion’s ad copy, we had to chuckle because AT&T is using language that is similar to Verizon’s new campaign for the iPhone. Intentional or not, the opening salvo, “it’s the moment you’ve been waiting for,” reads as a direct response to Verizon’s message, “it begins.”
The more direct response to Verizon comes a bit later in the ad. In big, bolded type, AT&T points out that it is “the ONLY network that allows you to talk & surf on your iPhone at the same time.”
Touche. The ability to send voice and data simultaneously over the 3G network is one of the only technical differences between the iPhone on AT&T and Verizon. It makes sense that AT&T is promoting this advantage.
By focusing on lower-priced handset options and simultaneous voice and data, perhaps AT&T can keep existing customers happy (or at least happy enough to renew for another two years) and away from Big Red.
Frankly, we think the real test for AT&T won’t be on February 10 but this summer, when the next generation iPhone is expected to land on both carriers at the same time.