If you are looking for good content to open a seminar or to help you develop a story that can be shared with prospects and clients, take a few moments and answer the question in the title. Point is, good communicators can take ordinary happenings and turn them into good stories. The key is to always be on the lookout for how things that happen to you can be used in your presentations. To never miss an opportunity, keep a journal handy or call your voicemail and leave yourself a message that can be transcribed later. One of the keys to being an effective communicator is to be able to tell great stories and telling stories based on personal experiences is among the most impactful.
